Why we´ve launched

Are you dreading seeing the signs of age appearing? Why not try Aldi´s new ´face of the future´ ageing application. You may simply want to have a laugh and scare your friends, or learn whether it will be the crow´s feet or laughter lines that get you!

All you have to do is upload a passort style photo of you or a friend and within seconds you´ll be magically transformed to see what your face will look like in years to come.

The cool ´face of the future´ microsite has been developed by premium discounter Aldi to mark the launch of its new anti-ageing cream - Lacura Wrinkle Stop, which hits stores from 4th May.

Developed from the venom of an Asian snake, beauty fans can bin the Botox as the ultimate credit crunch cosmetic treatment has been found!

What is Wrinkle Stop?

Lacura Wrinkle Stop is a twice daily, oil free, anti-ageing cream that contains a key active ingredient - SYN®-AKE. SYN®-AKE is a new synthetic substance which mimics the effect of a protein found in the venom of the Temple Viper Snake. Amino acids found in the venom block nerve signals telling muscles to contract, which helps to stop wrinkles forming as well as smoothing out the skin, producing a wrinkle free appearance.

The effectiveness of SYN®-AKE is astounding, reducing the depth of facial wrinkles in just a few days, with results from tests showing up to a 52% reduction in wrinkles after only 28 days.

The product:

• Reduces forehead wrinkles by 52%
• Reduces crows feet by 24%
• Restricts 82% of wrinkle muscle activity

SYN®-AKE is already popular in the US amongst the Hollywood elite, including Gwyneth Paltrow and Hilary Swank, the product is predicted to fly off the shelves this spring.

SYN®-AKE has been thoroughly tested and is considered to be appropriate for cosmetic applications.

Dermatologically tested for sensitive skin.

This product is not tested on animals.